Well I Hope So
How Do You Know If Your Advertising Is Bad?
If after they read, hear or see your advertising your prospects can say:
"Well, I hope so!"
YOU ARE DOING IT WRONG
Is This YOUR Advertising
| What You’re Saying... | What Your Prospects Are Saying... |
| Satisfaction Guaranteed | Well, I Hope So |
| The Best Quality | Well, I Hope So |
| The Biggest Selection | Well, I Hope So |
| We Fix It Right The First Time | Well, I Hope So |
| Professional & Courteous Staff | Well, I Hope So |
| We won’t be undersold | Well, I Hope So |
| Homes Planned Around You | Well, I Hope So |
| Fast & Friendly Service | Well, I Hope So |
| Most Reliable | Well, I Hope So |
| Superior Warranty | Well, I Hope So |
| Free Estimates | Well, I Hope So |
| We guarantee It | Well, I Hope So |
| Attention to details | Well, I Hope So |
| Mortgages Made Easy | Well, I Hope So |
| We Treat Our Customers With Respect | Well, I Hope So |
| Conveniently Located | Well, I Hope So |
The pervasiveness of “bad advertising” masks the seriousness of the problem. Even a blind squirrel will find a nut once in a while!
